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  • Writer's pictureAli Caglar

E-Commerce and Digital Marketing in Turkish Textile

Updated: Jul 20

 Recently the textile market in Turkey receives a large share from the rapidly growing e-commerce and digital marketing. The transition from traditional supply methods to digital channels has made the textile industry more competitive and accessible.


 E-commerce has become a dynamic channel for textile supply in Turkey. Online sales offer us a large and vibrant market for both wholesale and retail textile products. Online stores have been very beneficial in ensuring that textile products reach wider audiences.


Many companies that supply textiles in Turkey offer their products for wholesale through online platforms. These platforms enable direct connections between manufacturers and wholesalers, shortening the supply chain and reducing costs.


It is predicted that digital marketing and e-commerce will become more widespread in Turkey in the coming years. The state also has encouraging efforts in this regard.


Turkish textile manufacturers and wholesalers will benefit greatly from this digitalization process. They are trying to do this by further developing their production and marketing processes in this context.




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